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Ever wonder why your LinkedIn efforts aren’t paying off? Here’s the cold, hard truth: content alone isn’t enough!
Too many creators spin their wheels on LinkedIn, obsessing over content perfection, like counts, and follower growth.
Meanwhile, they’re neglecting the most powerful tool at their disposal — talking to people.
As LinkedIn expert Richard Moore puts it, “Just a bunch of likes or profile views doesn’t convert to money.
You must eventually descend from your throne and interact with the person.
Everyone has made the mistake of believing that “if I just create amazing content and build a massive following, opportunities will naturally find me.” Let’s face it, we’ve all been there.
But that’s not how the real world works.
To truly thrive on LinkedIn, you need to regularly engage with actual humans. Whether you’re a content creator or not, avoiding conversations on LinkedIn is a recipe for struggle.
But what does “engaging” actually mean? It’s one of those buzzwords thrown around so much it’s lost its meaning. Let’s break it down into actionable steps.
The 3 Pillars of LinkedIn Engagement
Your LinkedIn engagement strategy boils down to three key activities:
- Commenting – on both your posts and others’ content
- DM-ing – having meaningful conversations in direct messages
- Connecting – building your network thoughtfully
Let’s dive into each one.
The Art of Commenting on Others’ Posts
The comment section is where the magic happens. It’s your opportunity to join conversations, make connections, and build your authority.
Here’s something most people miss: comments are like mini-posts that can reach the audiences of other creators.
While your new post might only reach a few hundred people, your thoughtful comments on popular posts can be seen by thousands — often within the same timeframe.
Read More: How to Ask the Right Questions on LinkedIn and Attract Your Dream Clients
But random commenting while scrolling is a waste of time. Instead, follow these four steps:
1. Create Your Target List
Make a list of 5-20 creators who speak to your target audience. Include a mix of audience sizes — creators similar to you are more likely to return the favor and comment on your posts, while bigger creators give your comments more visibility.
2. Set Up Your Notifications
Visit each creator’s profile and click their notification bell so you’ll know when they post.
3. Track Their Posting Schedule
Note when they typically post and set reminders to engage quickly. A simple spreadsheet works wonders here.
4. Leave Valuable Comments
Aim to comment on their posts as soon as possible after publishing to maximize visibility.
Over time, reach out to these creators with personalized connection requests. Keep it simple:
- “Hey [Name], this post resonated with me. [Share a specific thought related to their post]. Thank you. [Link to the post]”
If they respond, show genuine interest in their goals and projects. Remember, being a creator can be lonely — finding supportive peers makes everything more enjoyable and effective.
Why You Should Comment on Your Posts
Think of LinkedIn as the world’s biggest networking event that never ends. Conversations are happening everywhere, and anyone can join in.
When you post, you’re essentially starting a conversation. People stop to listen and sometimes comment, helping spread your ideas further.
Now imagine if after presenting an idea, you simply disappeared. All those comments, questions, and praise — ignored. Would those people engage with you next time?
As Dale Carnegie wisely said, “To be interesting, be interested.”
The whole point of creating content is to encourage your ideal customers to express interest. Having a massive following means nothing if it doesn’t translate to business results.
Does this mean ignoring commenters who aren’t potential customers? Not. Everyone who engages with your post — even those who disagree — helps push your message to more people. To respond thoughtfully. People remember when you take the time to acknowledge them.
Plus, every comment you leave on your post counts as additional engagement, encouraging the algorithm to show it to more people.
You don’t need to spend hours every day on this. Most creators aren’t getting hundreds of comments anyway.
Aim for 15-30 minutes daily, ideally within the first 30 minutes after posting when the algorithm is most active. Or break it into smaller chunks throughout the day if that works better for you.
8 Ways to Write Comments That Get Noticed
When commenting, ignore what most people do. If you want meaningful conversations, network growth, and business opportunities, be intentional.
First, avoid these common pitfalls:
- Generic comments like “Great post!” or “I agree”
- Excessive negativity that damages your brand
- Pitching your services in others’ comment sections
- Using AI to write your comments (people can tell)
Instead, focus on being genuinely helpful. Treat every comment as if it were a mini-post.
This data is for demonstration purposes only. It is sourced from Being Guru, and all rights belong to the respective owners.
